How Tanya’s agentic survey builder reduces fieldwork setup from days to minutes

Fieldwork setup is the bottleneck of market research. Configuring skip logic, setting up quota matrices, translating questionnaires, testing respondent flows — these tasks consume days of a researcher’s time before a single response is collected.

Describe, don’t configure

Tanya’s agentic survey builder inverts the process. Instead of manually configuring each element, you describe your research objective in natural language. The agent generates the complete survey: questions, logic, quotas, translations, and routing.

Professional methodology, built in

Speed without rigour is worthless. Tanya’s agent is constrained by professional MR methodology. It generates validated question types, proper screening sequences, and statistically sound quota structures.

The reviewer model

The researcher’s role shifts from builder to reviewer. What previously took three to five days now takes thirty minutes — including review time.